Social Media For Suits

July 15th, 2010

Risk vs Opportunities

Pic credit

Last month we got quoted in the Reputations At Risk article from the Director magazine.

A valid exploration into the social media discourse of reputation and risk management for organisations and companies. The crux of the debate centres around the power individuals now have which means brands cannot control the message across social spaces.

Understanding risks is definitely a good thing and we spend a lot of time with our client exploring this (although mainly discussing the risk of not utilising social strategy adoption). However, it shouldn’t stop you from being human and entering the conversation (I talk about this at the end of the Director article).

Just like IT departments should enable just as much as they protect, this is an opportunity to embrace new skills and avenues of connections with your audiences/clients/customers.

It boils down to this : do good stuff in the first place, understand you can’t please everyone and act on more opportunities than risks—or am I being too simpllistic?

Looking forward to reading the next article from Director exploring the opportunities which lie in social media (or ping us if you want us to do it for you guys).

If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business, because we’d be too cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way down.

Annie Dillard on Taking Risks