Social Media For Suits

Take a look at the image above. I’ve recreated it after seeing a similar picture in a copy of the Metro newspaper. It illustrated that people care about what is close to them. People like to do business with those who they can walk up to and shake hands with, people we can learn something about and share experiences. For that to happen, we either need to be close to those people, or communicate with them frequently using phone calls or emails, or do something else. That ‘something else’, is now becoming available to us in the form of geolocation software.

My phone is asking me to submit my location information for practically every application I use. And because of this I’ve started to spend some time exploring the use of geolocation services such as Foursquare, GoWalla, and Scvngr. After a few weeks playing with them, I can see the benefits of including it in your business strategy immediately.
Read more…