Social Media For Suits

Yesterday, our little sister company MediaSnackers delivered one of their internal events to the staff and partner agencies of South Dublin County Council—check out the blog post which features feedback vid and photos.

One of the bespoke break out sessions I lead was for director-level personnel and senior management teams, focussed on how social media can impact positively on their current operations and strategies (internally and externally).

For this collection of individuals and the organisation as a whole, social media is a new consideration / activity / opportunity / threat etc.

Whether you’re trying to understand the opportunities of geo-location functionalities in mobile apps or simply trying to manage your time effectively to explore this stuff, social media means, for most, doing something different. Learning something different.

And there’s the rub, doing something different means change. Depending on your point of view this is either a hindrance or an opportunity.

All these new technologies and funky online platforms has to create benefit and value to your current operations. This is how we present it. This is how change should always be positioned.

It’s why we’re in the change business not social media business.

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.

Alvin Toffler